Friday, October 9, 2015

Mcdonalds advertising themes

I am reading about Mcdonalds advertisements. 

Source Citation

"McDonald's Advertising Themes." MCT Photos. 2013. Opposing Viewpoints in Context. Web. 9 Oct. 2015.

Mcdonalds uses many different unique types of advertisement. They advertise through videos, commercials and many different aspects.

They have advertised since 1960.

The phrase "im loving it" came in 2003.

Which advertisements worked the most?

Which advertisements failed?

I dont understand arches, because i dont know what it means.

Arches- used in names of moths with curving archlike patterns on the wings, such as dark arches.

Which advertisement strategy would you use?

1 comment:

  1. Anthony, I'm glad you looked up the word arches. But this particular definition probably has nothing to do with McDonald's since the article is not about moths. Therefore the definition won't apply. The McDonald's arches are formed in the shape of an M and therefore the arches might have something to do with the first letter of McDonald's. Also, the assignment is to choose from one of the 200 topics in the "Browse Issues" section of the Opposing Viewpoints database. I did not see McDonald's advertising among that list so I will give you credit for doing something in class but you are going to have to choose from that list. Any questions for me, please ask.

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